‘SHROOMS- Magic for Clean Beauty's Merge with Wellness

While Korean brands may have pioneered marketing mushroom magic in commercial skincare, breakthrough labels are emerging from the US, making waves with unique product stories that seamlessly merge concepts of wellness, clean beauty, and a spin on the natural ingredient narrative to include “adaptogens”.

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Activated Charcoal + Botanicals: A Stellar Combo for Healthy Skin, Scalp & Hair

Is the activated charcoal craze worth all the hype? Or is it mostly linked to the intrigue of the weirdness factor? For beauty products the answer is YES, if combined with the right ingredients activated charcoal can meet specific skin and scalp needs BEAUTIFULLY.  When I noticed I had accumulated more than 3 charcoal + botanical beauty products on my bathroom counter, I realized a theme was born-  so here is the 411 on some fabulous products and a new initiative by Sephora to promote green cosmetics called “Clean at Sephora” 

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The 3 Best Botanical Toners from Brands You Haven't Heard of Yet

I love the discovery of  under-the-radar, independent, indie brands whose products fulfill a seemingly intangible promise:  All-natural, truly effective product that genuinely reflects the purpose driven values of the founders.  Little Barn Apothecary, Oxalis Apothecary, and Poppy Austin are the brand that rose to the top of my list for the toners I was looking for, along with the appeal of the rest of the assortment. These niche brands tell a story and create a sense of community through their philosophy, unique voices, and ingredients. 

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Obscurities of the Natural, Pure & Pretty Ingredient Led Narratives, and “Rosewater”

Authenticity and transparency when capitalizing on the appeal of what is natural, pure, and pretty. What began as a simple exercise of sorting through the clutter of the recent surge in rosewater toners transformed into a project entwined with aspects of chemistry and shadowy nomenclature nuances. And although it should not come as a surprise- price is no guarantee for a product that fulfills its brand promise of “pure and natural”, or even quality. It is no wonder that in this context, micro/indie newcomers with the ability to create strong product-to-customer connections and provide a stronger sense transparency may be changing the rules the of the marketing game. And as an added benefit- crafting products with love light, and bliss. 

 

 

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The Office Racetrack- Do You Pace Yourself When There is No Finish Line?

Many of us create absurd justifications for overworking. At best, I justified it as a necessary means to success, but most of the time I was just compulsively acting on my own personal drive to deliver above expectations, and a fixation with an element perfectionism- setting up an abstract idea in my mind of what I should be able to do, that had no relationship with what I actually needed to do. With the ever increasing demands of corporations in the face of shrinking resources, the excess results in counter productivity and potential loss of valuable employees.  One of the worst element of demotivation is being in a situation in which no matter what is delivered and accomplished- it is never enough.    

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Swapping Java for a Cup of Zen can Boost Your Career and Your Health

Increased focus on the relationship between well-being + productivity and emotional intelligence + career success is providing a broader perspective on the concept of productivity and how we should treat our bodies to get there.  My personal experience with caffeine and a high stress job taught me that there is a very fine line between a habit providing a benevolent mental boost, and a stress inducing addiction resulting in anxiety, decreased productivity and less than optimal performance.   

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My Bittersweet Feeling About the “Off the Shoulder” Craze, Social Media & Personal Style  

Social media has made sharing ideas and creativity easier than ever, with innovative fashion bloggers taking the lead on communicating the art of their personal styles through beautifully formatted images, either tagged with the brand names or links to buy directly.   As consumers increasingly look to these Instagram stars to shop for "looks" rather than specific articles, the question is whether this phenomenon is inspiring people to try and create their own personal style, or is it just further feeding "fast fashion" by facilitating on line purchasing and rapid trend proliferation?

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Top 2017 Rosewater Shampoo Launches

Rosewater is being spritzed all over the increasingly mainstream natural beauty world.  

The growing appeal of the simplicity of nature’s secrets is an obvious factor to this growth, but could the mystique of ancient worlds past also be part of the trend?  Whatever the reason, when it comes to finding hair products based on this miracle tonic, products are limited and elusive.

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Can the Intersection of Culture, Community, Well-being, and Commerce Change the Perspective for Brick-and- Mortar Retail?

Amazon’s purchase of Whole Foods has people reeling over the potential consequences- notably how Amazon go technology and automation could affect the shopping experience.   People are talking much less about a trend moving in the opposite direction: More human interaction within innovative concepts that bring culture, well-being, and a sense of community to less elitist versions (ie: Space Ninety 8) of concept stores such as LeClaireur, 10 Corso Como, and Colette.

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Breathwork: The Next Biggest Trend in Wellness "Just Breathe..."

Breathwork (under the umbrella of Mental Wellness)  has been cited as “The biggest future trend, period” by the 2017 Global Wellness Summit.    “Just Breathe” is on its way to becoming a branded philosophy for the central truth of a well-lived life of BALANCE; similar to how “mindfulness” has become a brand for paying attention to metrospirituals.  

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The Fashion Revolution Movement Has Officially Hit Miami

The key message during the Fashion Revolution week (April 24-29) is that by simply asking the question- “who made my clothes?” to the brands we buy, we can make a difference to incite reform. Besides the informative panel on sustainable fashion, the clothing swap was fun, and it was exciting to have access to designers and their work at the pre-launch stage (more to come in a future post).  In sum, I feel lucky to have been introduced to a movement where individuals can have an impact just by changing a thought pattern-  think before buying, and ask questions…  

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The Top 5 Prestige Dry Shampoos by Brand Positioning including “ECO LUXE”

Sephora is doing a great job at providing such a broad range of brand positioning with the “best of” of such a niche product segment. My only complaint is the lack of accessibility to test the 100% natural products only available on line.  This a growing segment- ESPECIALLY for the dry shampoo segment where the chemicals have a potentially higher impact and the where the consumer aversion towards chemicals is intensifying..

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A Mindful Miami - A Multi Sensory Morning of Unity, Reflection and Discovery

Yesterday’s event “A Mindful Miami” - a mass meditation for Mother Earth held at Brickell City Center, was beautifully executed.   The orchestra alone of the mystical instruments to induce sound healing, was a rare and exceptional pleasure for the senses.  The talented facilitators used them to provide an atmosphere of well-being, relaxation, and to raise spiritual vibrations.

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The Explosion of Dry Shampoo Launches- Trend Watch UK, Are the Brits ahead of the Trend Because of More Effective Social Media Marketing?

UK bloggers were found to be far more commercially successful than others across Europe. The study was conducted by IPREX using a Pan-Regional “Blogbarometer” and found that 93% of bloggers in the UK had been contacted for PR and marketing purposes, compared to just 68% in Europe.  And, 49% of UK bloggers earned revenue from blogging versus 16% in Europe, and only 9% in the US.

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