Posts tagged aluminum starch
The Top 5 Prestige Dry Shampoos by Brand Positioning including “ECO LUXE”

Sephora is doing a great job at providing such a broad range of brand positioning with the “best of” of such a niche product segment. My only complaint is the lack of accessibility to test the 100% natural products only available on line.  This a growing segment- ESPECIALLY for the dry shampoo segment where the chemicals have a potentially higher impact and the where the consumer aversion towards chemicals is intensifying..

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